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Wednesday, 17 December 2014

Snapchat wanted to start a music label — until business got in the way


Snapchat should be a perfect fit for music. It reaches the same young, hip demographic that labels are interested in, its ephemeral snaps make piracy a non-issue, and the company's LA origins give it a natural entry point into the industry. The company has already experimented with promoting specific bands in promotional snaps; the only question is how to turn it into a business.


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