After weeks of rumors and speculation, Apple made its move today, purchasing Beats Electronics for $3 billion. The deal will see Apple acquire Beats hardware, Beats Music, and new partners in the form of Iovine and Dre who will come on board.
The post Apple makes its Beats buy official, to the tune of $3 billion appeared first on Digital Trends.
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In acquiring Beats Music, Apple will have its first non-iOS mobile applications under its control and importantly it looks like those apps will live on after the acquisition. According to Tim Bradshaw of the Financial Times, the Android and Windows Phone Beats Music apps are safe:
Beats Music will still be available on Android and Windows Phone after the deal, @Tim_Cook tells @FT. "It's all about music." Story @FT soon
— Tim Bradshaw (@tim) May 28, 2014 A bold statement from Apple CEO, Tim Cook, and just leaves us yet further wondering what the future holds for an Apple controlled Beats Music. Further to this, Cook has also said that Beats Music is the best streaming service in the market, and is "the first to get it right."
So while we ponder, at least folks rocking Android and Windows Phone aren't in any immediate danger of losing their Beats Music access. And that's absolutely fantastic news. But, where do you think it should go from here?
Source: Tim Bradshaw (Twitter) via 9to5Mac
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