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Friday, 7 June 2013
CAPTCHA Ad Startup Solve Media Says 2013 Revenue's On-Track For $13M-$16M, Should Reach 4B Engagements
Solve Media, a startup that turns CAPTCHA verification systems into ads, says that it’s growing quickly.
There were more than 1 billion engagements with Solve’s Type-In ads last year, the company says. It will exceed that number in the second quarter of 2013 alone, and it should hit 4 billion for all of 2013. Solve also says that it’s on-track to bring in $13 million to $16 million in revenue for 2013.
The technology takes advantage of all those CAPTCHAs we have to fill out to we’re verify that we’re not robots while using different online services. When a site is running a Type-In ad, instead of just forcing you to enter a random collection of letters and numbers, you’ll see an ad (it can be a display ad or a video) and be asked to type in a brand name or message instead. The publisher gets extra revenue and the advertiser gets the attention of consumers in way that’s supposed to deliver 6.7 times higher brand recall than standard ads. The company also runs a similar ad as a preroll before videos.
“Soon we will release a mobile product that performs as well, from an effectiveness standpoint, as our desktop products,” CEO Ari Jacobs told me via email. “Our main goal this year is to remain number 1 on every campaign that we serve for performance. So far, so good.”
Solve is also announcing that it’s opening an office in London, which it says is the first step in its plans for international expansion.
via TechCrunch » Startups http://feedproxy.google.com/~r/techcrunch/startups/~3/cM8ZjzNyl_o/
Engadget Podcast 347 - 06.07.13
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Chris Anderson calls for consortium to develop a standardized UAV platform
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Obama ordered cyber attack target list to be created, according to leaked document
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Plex updates Media Server software and highlights PlexConnect Apple TV client hack
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Airbus Bag2Go smart luggage wields GPS, RFID to skip airport hassles
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Leaked Video of Nokia 41-Megapixel Phone Shows Camera in Action
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LaunchRock Aims To Cover All Your Launching Needs With App Deals, Video Production, And More
LaunchRock is a startup that helps other companies launch — it’s best-known for putting up landing pages where beta users can sign up. Now, co-founder and CEO Jameson Detweiler said he’s “doubling down” on helping companies launch.
That might seem like an obvious step given the startup’s name, but Detweiler said LaunchRock’s previous expansion efforts have been around “post-launch stuff,” focusing particularly on customer acquisition throughout a startup’s lifecycle. That approach turned out to be more challenging than expected, Detweiler said, and meanwhile, there are many unaddressed needs when it comes to just getting a company off the ground. The ultimate aim is to provide access to the full range of products and services that a company might need during that early period.
“Getting a product out there and getting people to use it is where most companies die,” he said. “We want to help bridge that gap.”
So today, LaunchRock has added two big sections to its website. The first is the LaunchRock App Store — it’s a curated list of discounts and free trials on products that could be useful for a new company. It covers areas like developer tools, branding and design, and legal and financial services. For example, you could sign up for professional web hosting from BlueHost for $3.95 a month, or get 25 percent off the silver and gold plans from A/B testing service Optimizely.
Naturally, Detweiler plans to expand the store over time. There’s a link where other service providers can ask to participate, and eventually, he said the App Store could also turn into a beta testing channel, where new businesses can try out cool new tools while they’re still in the beta phase.
The other new section is LaunchRock Build. Conceptually, it’s similar to the App Store — it’s offering services that a new company might need. However, instead of offering general deals for products, LaunchRock Build tries to help customers find the specific people who can help address a specific need. That includes areas like advertising, crowdfunding, and mobile app design and development.
These services will be provided from folks in the company’s “network of talent” — though LaunchRock is tackling at least one of the services, explainer video production, itself. Detweiler didn’t want to get into too many details about how LaunchRock plans to expand the network, but he did say it has a “fairly non-traditional business structure” and that it’s “looking at some things behind-the-scenes” that should help it scale more efficiently.
via TechCrunch » Startups http://feedproxy.google.com/~r/techcrunch/startups/~3/GtrQi_bkb6U/
SimCity for Mac pushed back to August
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Report: UK security agency also gathering secrets through Prism
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In Win's Tou desktop case has glass and class all over it
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Amazon introduces Storyteller tool to turn scripts into storyboards
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Apple reportedly lands radio service deal with Sony ahead of WWDC
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Distro Issue 94: Verizon Innovation Center and its pre-emptive strike against a one-track future
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Texas Instruments brings fast charging, extended life to Li-ion batteries
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Taking A Different Tack With In-Store Offers, Trialpay Grows Its Mobile Revenue By 85% Quarter-Over-Quarter
The same week as its old rival Tapjoy restructured with layoffs, Trialpay says it has quietly grown mobile revenue 85 percent over the last quarter by giving gamers offers they can redeem offline in stores.
The company, which helped social game developers monetize through subscription and other product offers, has shifted toward the Android and iOS platforms over the last year. They add that May mobile revenues should be double April’s in-take. Angelos didn’t say what base mobile revenues were growing from, but he did say that the company’s overall revenue is up from where it was two years ago.
Instead of veering toward incentivized installs or rich video ads in games like many other competitors, Trialpay instead went for a product that tracks in-store promotions via credit and debit cards. A gamer can earn extra premium virtual currency by buying every day items like coffee or clothing.
“You can walk into a store, buy a burger and all you have to do is swipe your credit card while we track that purchase via a payment network,” said co-founder Terry Angelos.
Trialpay has picked up about half of the top 10 game developers, according to PocketGamer’s annual list, and on the marketing side, they’ve picked up local food chains like Buca di Beppo.
“Our business is following a similar trajectory as Facebook and Kabam,” Angelos said. “We were originally 100% web-based like Facebook and now we’re seeing our business gravitate toward mobile platforms.” Facebook said about 30 percent of its revenues came from mobile advertising, up from virtually nothing a year earlier.
Like on the Facebook platform, Angelos said the company avoided a lot of the riskier strategies. They were originally picked up as Facebook’s official partner for offers after rivals aggressively pushed lower-quality lead generation offers. Then when other players shifted to mobile platform, Trialpay migrated a lot more slowly — for better and worse.
For one, it meant that their mobile traction has only really picked up in the last quarter, while others have grabbed market share over the last two years.
But on the other hand, moving later helped the company avoid some of the early missteps around incentivized downloads. In 2011, the practice of giving gamers virtual currency in exchange for downloading other apps was banned on iOS because Apple felt it was too manipulative of chart rankings.
“We’ve avoided the whole incentivized category on iOS. That’s been highly contentious stuff that Apple has banned,” Angelos said. “We’re pretty happy that the market seems to be self-correcting.”
Trialpay has raised more than $55 million from Greylock, Draper Fisher Jurvetson, Visa and T. Rowe Price. Through the whole Facebook-to-mobile transition, the company has kept its headcount relatively even at 120 people.
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New Android Trojan Is Nearly Impossible to Remove
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Discarded Android phones protect rainforests from loggers
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Nokia EOS video seems to show mechanical shutter on PureView camera
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El insólito desorden que persiste en cuanto al color de las luces de los vehículos de urgencias
Foto (cc) Juanma Carrillo
El artículo Get Out of the Way: A History of How Ambulance Lights Save Lives menciona la falta de unificación e incluso las contradcciones que existen entres estados de EE UU respecto al color de las luces de los vehículos de urgencias, algo que también padecemos en parte en Europa y en España en particular.
Según se puede leer en este boletín del Congreso de los Diputados,
En el Estado Español el color de las luces de los vehículos de urgencias es amarillo-auto, color que es compartido con otros servicios, tales como camiones de basura, transportes especiales, grúas, tractores, cosechadoras, vehículos piloto, servicios de mantenimiento de carreteras [...] No es posible que un tipo de color, en este caso amarillo-auto, que ha sido diseñado para que la gente lo identifique como precaución, mantenimiento, lentitud, etc, se pueda identificar al mismo tiempo como urgencias, necesidad de paso,...
En la Unión Europea se utiliza mayoritariamente el color azul, combinado o no con el rojo, en las luces de los vehículos de urgencias, pero al parecer tampoco está regulado del todo.
Uso del Puente de Luces de Emergenica V-1 — Como curiosidad y al margen de las normas comentadas en este artículo últimamente vehículos de la Guardia Civil, de tráfico principalmente, y algunas Policías Locales montan puentes de luces con la mitad de color rojo y la otra azul. Además de luces destellantes o intermitentes de luz roja, en el frontal del puente con el fin de indicar al vehículo precedente la detención inmediata. Estas luces no se encuentran reguladas por la normativa vigente de tráfico y surgió al anticiparse estos Cuerpos Policiales a la publicación de la Orden [que] finalmente no recogió estas modificaciones.
Así que si ves luces rojas por el retrovisor se puede significar a la vez que te apartes del camino o que te detengas.
Al parecer recientemente el Congreso aprobó una iniciativa «que insta al Gobierno a implantar luces azules en ambulancias y vehículos de bomberos».
En cualquier caso en España todavía las ambulancias y bomberos utilizan principalmente luces amarillas y rojas y en ocasiones azules y blancos y reflectantes verdes... toda una feria en la que sólo faltan las notas musicales adecuadas .
via Microsiervos http://www.microsiervos.com/archivo/mundoreal/insolito-desorden-persiste-color-luces-vehiculos-urgencias.html
iLuv releases $200 MobiAria Bluetooth speaker with one-touch NFC setup
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Lock Your Temptations Away in Kitchen Safe
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Amazon's Kindle comes to China: Paperwhite for $138, Fire HD for $244 (16GB) or $293 (32GB)
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Mad Catz CEO announces 'Project M.O.J.O.' Android gaming console coming at E3
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No leas este post para que siga siendo verdad
Porcentaje promedio del contenido visto en los sitios web analizados.
Datos de Chartbeat.
En Slate You Won’t Finish This Article sobre la lectura de artículos y textos en Internet a partir de los datos de Chartbeat, la herramienta de análisis de tráfico web y comportamiento de las visitas en tiempo real,
Los datos muestran que los lectores no se concentran en la lectura de artículos. Cuanto más escribo más de vosotros os marcháis. Y no es sólo cosa mía. No ocurre sólo en Slate. Sucede igual en todas partes en Internet. Cuando la gente llega a un artículo muy rara vez llega a leer hasta el final de la página. Mucha gente ni siquiera llega a la mitad.
Aún más desalentador es la relación entre la lectura de un artículo y compartirlo. Los datos sugieren que mucha gente está tuiteando y compartiendo enlaces a artículos que no sea han leído ni entero ni en parte. Que alguien recomiende o comparta una artículo online no significa que se lo haya leido.
Es lo que tiene la Sociedad de la distracción .
via Microsiervos http://www.microsiervos.com/archivo/internet/leer-este-post-y-dejara-ser-cierto.html
SugarSync adds remote wipe, scrubs cloud data from Macs and PCs
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Vídeo: Experimentos con resonancia (¡hay que verlo!)
Placa metálica + sal + generador de tonos = ¡formas geométricas!
¡Tesla asentiría orgulloso! Este curioso experimento muestra lo que sucede cuando se varía poco a poco la frecuencia de un sonido que impacta en una placa metálica: los granos de sal van saltando y moviéndose, pero las longitudes de las ondas hacen que en ciertas zonas se cancelen y en otras se fortalezcan, produciendo curiosas formas geométricas a medida que se varía la frecuencia.
En vez de metal se puede usar una placa de vidrio, plástico y otros materiales, con resultados similares.
Al ver cosas como estas el bueno de Nikola Tesla se interesaba por saber qué sucedería con fenómenos de resonancia a diversas frecuencias, más altas y más bajas. Fue el primero en descubrir y experimentar con lo que hoy en día se conoce como Resonancia Schumann que es algo así como «la frecuencia natural de la Tierra», a ~7,83 Hz (en realidad se extiende entre 3 y 60 Hz, Tesla la calculó en 8 Hz) que puede utilizarse para examinar los rayos de las tormentas a nivel planetario y otras cosas raras.
via Microsiervos http://www.microsiervos.com/archivo/ciencia/video-experimentos-con-resonancia.html
Samsung Launches Galaxy S4 Wireless Charging Kit for $90
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Foursquare brings a native tablet UI to Android, while iOS waits
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Nokia Chat 1.1 beta sends contacts to other Lumias through NFC
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GetGlue for Android update brings personal guides, second screen sharing
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VivaKi Partners With Nativo For Native Ad Campaigns
Native advertising startup Nativo and VivaKi, a tech-focused agency within ad giant Publicis, announced today that they’ve formed a strategic partnership — basically, VivaKi will be using Nativo technology to run campaigns for Publicis clients.
The partnership is another sign that the ad industry is becoming interested in native advertising (a loose term that basically covers sponsored posts and other ads that match the format of the surrounding content) generally and Nativo particularly.
Rishad Tobaccowala, VivaKi’s chief strategy and innovation officer, told me that this is part of the agency’s interest in “next generation storytelling.” He suggested it’s a counterbalance to the digital advertisers’ focus on technology and automation: “A lot of the industry is working on how to get the plumbing right, but you can get the plumbing right and find that you don’t have the poetry.” The “poetry” side is where ad agencies come in, and it’s also why native advertising is important — “native is a way to tell stories.”
As for why VivaKi is partnering with Nativo in particular, Tobaccowala said that the big challenge with native has been achieving scale. Nativo solves that problem allowing advertisers can run campaigns with multiple publishers, and the ad is automatically formatted to match the layout of each site. (Nativo CEO Justin Choi demonstrated the technology for me last week, showing me how Nativo can identify the different elements of a piece of content, then use that knowledge to reassemble an advertiser’s content in the same format.) Nativo can also run automatic A/B tests so that the most effective headline is used on each site.
The two companies have a relationship that started before the formal partnership, even before Nativo changed its name from PostRelease earlier this year, Tobaccowala said. And they’re also connected through Greycroft Partners, which invested in Nativo and where Tobaccowala is an advisor.
Nativo says it has already run campaigns adding up to hundreds of millions of impressions, with clickthrough rates that are 5 to 20 times higher than standard display ads.
via TechCrunch » Startups http://feedproxy.google.com/~r/techcrunch/startups/~3/IfHq32ip7u4/
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