After the owner of a pizzeria said last week that he wouldn’t cater a gay wedding, a group of Yelpers took action, using their reviews to bring down the business. Not customers unhappy with the service, but social justice protesters reviewing the business based on ideology. And it’s not just an isolated case.
Many millions of us are using Dropbox to back up files to the cloud and sync them across multiple machines, but the software can be used for more purposes than you might realize. Here are three of our favorite less-common-uses for Dropbox, together with instructions for how to get them set up.
Those worrying that future Ferrari V12 engines will be turbocharged will be pleased to hear that this is not the intended direction for the power plant. Ferrari will, however, continue the electric-boosted system pioneered in the LaFerrari.
The post Ferrari says no to turbocharged V12 engines, but says yes to electric assist appeared first on Digital Trends.
Biomedical imaging is stuck on 2-D screens. But new holographic technologies are bringing those images into the real, three-dimensional world.
The post Holograms Will Let Doctors See 3-D Views of Our Insides appeared first on WIRED.
Publisher Square Enix has teased on Twitter that "Project CKP", a new game developed by one of its western studios will be revealed on Twitch with a three day interactive experience, starting today.
The post Square Enix to reveal mysterious, new, western-developed game today appeared first on Digital Trends.
The Mercedes-Benz AMG GT S sports car served as the inspiration for a new mountain bike from German company Rotwild. Can it be as sporty on two wheels as the turbocharged Merc is on four?
The post Mercedes’ AMG GT S inspires new carbon-fiber mountain bike appeared first on Digital Trends.
Developers who think that marketing is a dirty word are cutting off their nose to spite their face.
Too often app makers pour blood, sweat and tears into making a new product without having a clear idea of how to communicate its features and benefits. That's where marketing comes into play.
It breaks my heart when I talk to a developer with a really cool new app who doesn't have the slightest idea how to communicate what it does effectively. And I'm press. If they're failing with me, they're failing desperately at attracting new customers.
It doesn't just happen once in a while. It happens all the time. Several times a day, typically.
"Build a better mousetrap and the world will beat a path to your door."
We've all heard the quote, which is attributed to 19th century American essayist Ralph Waldo Emerson. Turns out it's a misquote of something Emerson once said, but it fits a cognitive bias for entrepreuners that has made the misquote enormously popular.
The implication, of course, is that if you innovate — if your product is truly better than the competition — you'll succeed.
In fact, nothing could be further from the truth.
Actually making a better product is only the first step. You have to convince your customers that your product is better, and give them reasons to buy it.
Dino de Céspedes is co-founder of a New York-based marketing agency, and he's recently gathered some thoughts in a short essay entitled Why Marketing Is Not A Dirty Word.
Obviously as a marketing guy de Céspedes has a horse in the race here, but that doesn't make his advice wrong. I'd strongly recommend that any app developer, even ones who think they know better, take a few minutes and read it.
In mobile, there are maybe a couple hundred apps that have succeeded in a big way (Instagram, Snapchat, Venmo, WhatsApp, etc.), yet there are literally tens of thousands of really great undiscovered products out there. Why haven't those great products found success?
...If we took more steps, and put more thought into communicating with potential customers - instead of scoffing at the idea of doing so, the business landscape would absolutely be different for many talented entrepreneurs.
He's absolutely right. Stop thinking about marketing as something distasteful, and get smart about it. You've put a work into making an app. Now put some work into making people actually use it.
What to do if you need to serve divorce papers to a spouse that’s nowhere to be found, or dodging your calls and visits? Send them a Facebook message, of course. This is now an accepted way to start the process of ending a marriage.
