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Wednesday, 5 June 2019
ACT eyes cloud with government-wide Oracle deal
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macOS Catalina first look: Sidecar, Project Catalyst and Voice Control
SEC Sues Messaging App Kik Over $100 Million Initial Coin Offering
The Securities and Exchange Commission is suing anonymity-focused, Canada-based messaging service Kik Interactive, claiming the company’s Hail Mary pivot to raising money via a cryptocurrency sale in 2017 amounted to an illegal, unregistered securities offering, Bloomberg reported on Tuesday.
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Google sending Trips to great abandoned app pile in the sky
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Uber eats Uber Eats, embedding it in the main app
Uber’s best hope to beat all its ride sharing and food delivery competitors is that it does both. Through cross-promotion, it can combine activities people might only do a few times per week or month into a product they open daily.
Uber CEO Dara Khosrowshahi said cryptically on the company’s first earnings call last month that “Suffice it to say we are starting to experiment in ways in which we can upsell our ride customers to Eats deals in a way that — you know, to be plain spoken — isn’t annoying . . . I will tell you that we are very, very early in the stages of exploring the many, many ways in which our Ride business can help continue to build our Eats business and vice versa by the way . . . I don’t want to give away too much.”
But TechCrunch has discovered that specifically, Uber is starting to make a web view of Uber Eats accessible from its main app. A tipster in Boston first clued us in to the feature and now Uber confirms that it’s merging a fully functional web version of Uber Eats into its ride-hailing product. Uber quietly began rolling out a pilot of the merged app in late April. Uber Eats app will remain available as a standalone app.
The move could give Uber a customer acquisition and retention edge on single-product competitors like Lyft or DoorDash, while helping it keep up with multi-product peers like Careem and Bolt (which recently added food delivery), and its biggest global foe Didi from China which just launched food delivery in Uber stronghold Mexico. Combining functionality means Uber’s ride hailing customers could see a promotion for Eats and instantly try it without downloading a new app as their tummy rumbles. It could also get the 50% of Eats customers who don’t ride in Ubers to try it for transportation.
“We’re rolling out a new way to order Eats directly in the Uber app on Android (we’ve already been experimenting on iOS)” an Uber spokesperson tells me. “This cross-promotion gives riders who are new to Eats a seamless way to order a meal via a webview instead of opening up the App Store for download.”
The merged app is now available to all iOS users in cities where Uber doesn’t offer bikes and scooters that already clutter the interface of its car service app such as SF, LA, and NYC. The Android version is out to 17% of riders in Uber’s 500 other markets with the goal of the cross-promotional tool being available to all riders outside of micromobility cities soon.
A third of all Boston riders should have the feature by June 5th, while a third of riders in more markets like Washington D.C. and Atlanta will get it a week later. Uber plans to roll the feature out to all markets (except for Japan). And eventually Uber wants all its Eats markets to sport the cross-promotion in its main app.
“We believe our platform model allows us to acquire, engage and retain customers with the cost, as well as efficiency and effectiveness advantage over our rivals, typically monoline competitors” Khosrowshahi said on the earnings call. “What we found is that with Rides and Eats . . . we are seeing early signal where essentially you can have very little if any cannibalization of a Ride and throw a significant amount of potential demand onto the Eats side.”
The CEO also mentioned Uber’s loyalty and subscription programs are vital to cross-promotion. Its Uber Rewards that rolled out in January earns users points for both rides and food orders, and higher reward tiers score users free Eats deliveries that could get them hooked on the convenience. And last month, TechCrunch broke the news of Uber prototyping a $9.99 Uber Eats Pass subscription that offers unlimited free Eats deliveries.
“Really what we are looking to do is significantly increase the percentage of our MAPCs [monthly active platform consumers] that use both products [ride-hailing and Eats] and when we see customers using more than one product, their engagement with the platform more than doubles” Khosrowshahi concluded on the call. “So not only does engagement with Uber increase, but the engagement with our individual products increases as well, so it’s kind of a win, win, win.”
Uber’s market is all about lifetime value. If it can lock users in now, it could earn a fortune off them in the decades to come. That’s why it’s spending so much on marketing and expansion now even if it means racking up earnings losses. But its best (and cheapest) marketing channel is likely cross-promotion through the apps it’s already gotten people to install.
via Startups – TechCrunch https://tcrn.ch/2ER8ViA
After outcry, Apple carves out room for rival parental control apps to exist
Apple updated its App Store Review Guidelines this week at WWDC 2019 — and many of those changes appear to be aimed squarely at the kinds of controversies that recently led us to ask whether Apple can be trusted with the App Store to begin with.
Most prominently, as The New York Times points out, the company appears to be backing away from its stance that screen time and parental control apps shouldn’t have access to the same powerful mobile device management (MDM) and VPN APIs that big companies do — which the company conveniently used earlier this year to remove a whole bunch of those apps just as it was coincidentally introducing it own Screen Time feature.
“It’s not clear why we should trust big enterprise companies to not steal...
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Xbox Apparently Thinks Gamers Want Neon Green Body Wash
Actual marketing copy for Xbox’s upcoming body wash: “Lift Your GAME.”
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Apple Mac Pro: Expensive, sleek and definitely not for grating cheese - CNET
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Try to recognize Mark Hamill as Chucky in new Child's Play movie clip - CNET
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Eau de Xbox: Lynx creates a lineup of gaming-themed personal care products
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Save money on Amazon Video and iTunes movies - CNET
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Lamborghini's high-powered rally mutant is called the Huracan Sterrato and it's perfect - Roadshow
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YouTube decides that homophobic harassment does not violate its policies
YouTube has at last formally responded to an explosive and controversial feud between Vox writer and video host Carlos Maza and conservative YouTuber Steven Crowder. The verdict: YouTube says Crowder did not violate any of its policies, and that Crowder’s YouTube channel will stay up, despite his repeated homophobic slurs directed at Maza in videos posted to YouTube.
(Disclosure: Vox is a publication of Vox Media, which also owns The Verge.)
Crowder has routinely, over the course of years, made derogatory and mocking remarks about Maza’s sexuality and ethnicity when making videos attempting to debunk the Vox video series Strikethrough. Crowder also sells a T-shirt on his website, an image of which is also his featured Twitter banner...
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Body Fat Scale, Bveiugn Smart Wireless Digital Bathroom BMI Weight Scale, Body Composition Analyzer Health Monitor with Tempered Glass Platform Large Digital Backlit LCD with Smartphone App - CNET
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GameStop cuts costs to deal with plunge in console sales
New Zealand to introduce its own 'Google tax' if international law change bid fails
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Apple's coolest new AR features only work on iPads and iPhones with the newest processors - CNET
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Collections firm breach exposes data on 7.7M LabCorp customers - CNET
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Companies Expect Climate Change to Cost Them $1 Trillion in 5 Years
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Need to beat the heat this summer? Walmart drops deal on Haier air conditioner
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iPadOS first look: Desktop-class browsing, better multitasking and more
Make Travel Suck Less With These Seven Gadgets and Accessories
Traveling can be as stressful as it is exciting, but avid travelers tend to have a few products up their sleeves to make the experience running smoothly, and the key is to be as efficient as possible.
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