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Friday, 30 August 2013
NASA Funds 6 Futuristic Space Exploration Tech Ideas
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This is the Modem World: The brain modem is here
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The Apple Store Just Offered Me $204 for My iPhone 4S
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Let the god games begin: 22cans' Godus beta available on Steam Early Access September 13th
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Editor's Letter: Color commentary
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BlackBerry Beta Zone app released for early adopters on BB10
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Strike Social Analyzes The Performance Of Your YouTube Videos For Free
A new startup called Strike Social says its tools give YouTube publishers a way track how their content is performing on the video site and on social networks, and at a pretty compelling price — free.
The first big piece of the Strike Social product is a number, called the Strike Score, that reflects the overall performance of your YouTube content. CEO Patrick McKenna said the company looks at “more than 100 datasets” from YouTube, Facebook, and Twitter to calculate the score, and tracking that number over time should give you a sense of whether your performance is improving.
You can dig in to get more detailed data too, looking at the total number of views, engagements, and subscribers for your channel, and at the performance of individual videos. Publishers can also look at what people are saying about the video, sort those comments based on the size of each commenter’s social media following, and respond to specific remarks from within Strike Social — in particular, McKenna that the tools are “more actionable on the Facebook side” than the competition.
So why offer these tools for free? Well, McKenna wants to charge eventually for premium services, but he said everything that he showed me will remain free, and that the company will also be selling advertising tools. (When the company’s Frequently Asked Questions page addresses the free question, it says, “Strike Social is chock-full of YouTube marketing experts and we hope to earn your online video promotion business.”)
He acknowledged that paid products offer some features beyond what Strike Social can offer for free, but he argued that the product is competitive, with advantages like the Facebook engagement features mentioned above, and for that reason “it’s going to be tough” for competitors to justify their prices to clients.
(In that specific discussion, he didn’t mention a specific company, but vidIQ came up at a couple of other points in our discussion. When I asked about his pricing, co-founder and CEO Robert Sandie pointed out that vidIQ also offers a free version, while he said pricing for the premium plan starts at $2,000 a month.)
McKenna also described the current product as version “0.1″, and he said he wants to add features that give more insight into the distribution channels, geographies, and social networks where content performs best, and to provide more recommendations around publishing and advertising videos.
via TechCrunch » Startups http://feedproxy.google.com/~r/techcrunch/startups/~3/92fWsr1CV1Y/
Augment Makes Augmented Reality Useful For Salespeople With Its New ‘Business Catalog'
While augmented reality has been around for a while, Augment is trying to monetize it with its platform. The company just released its Business Catalog feature, targeted toward salespeople. For $30 per month and per user, you can carry around all your catalog on your iPad and show how it would look like to your client. It makes sense for furniture, merchandising displays or even art prints.
“Our biggest competitor is choosing not to use augmented reality,” co-founder and CEO Jean-François Chianetta told me in a phone interview. “Thanks to our platform, you can upload and visualize your 3D models as augmented reality objects in minutes,” he continued.
With the business catalog, everybody on the sales team has the same 3D portfolio on their tablets and phones. Everything is downloaded to the devices so that they don’t have to worry about connectivity. Comparatively, the free account is much more limited as you can only see a few test models and upload your own models to your own account for testing purposes — you cannot deliver your models to your team and you need to be always connected.
The premium offering was already available in beta for a few months. More than 3,000 users tried it out. But, starting this week, they now have to pay the subscription fee.
When asked who Augment’s potential clients were, the answer was very straightforward. “We work with companies who already use 3D models,” co-founder and CMO Mickaël Jordan said. “We support 3ds Max, Maya or even SketchUp files,” he continued. So far, 8,000 users have uploaded 3D models to the platform.
Companies like Curioos use Augment for its digital art marketplace. Before buying an art print, you can figure out what print size you should order for your living room, and how it would look like over the fireplace.
There’s another part to Augment’s business. The company also creates advertising campaigns using augmented reality. For example, clients can create a booth to promote DVD sales in a supermarket and let anyone take a picture of his or her friend with a famous movie character. The character will be in 3D thanks to the Augment app. In many cases, companies need to hire an agency to create a special app — when you work with Augment it’s easier as you can build your campaign on top of its existing platform.
Back in April, the French startup raised $300,000 (€220,000) from multiple angels. It plans to raise more funding in the coming months. Now that the company generates revenue, it will be a compelling argument to convince VCs.
via TechCrunch » Startups http://feedproxy.google.com/~r/techcrunch/startups/~3/RESH1QQnu2o/
Nokia Lumia 1020 coming to Canada through Rogers and Telus
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MoPub's Optimizer Lets Mobile Publishers Automatically Prioritize Their Most Lucrative Ad Networks
MoPub is releasing a new tool called the Optimizer that should allow mobile publishers to take an entirely automated, hands-off approach to managing their ad networks — and increase revenue too.
The team gave me a demo of the new feature, saying the technology uses a “waterfall” approach, moving down a list of possible networks from which to serve an ad, starting with the one that had the highest estimated CPM (price paid per thousand impressions). Normally, MoPub prioritizes those networks based on CPM estimates provided by the publisher. The problem: Those estimates are often wrong. (MoPub has been trying to address the lack of transparency and data about the performance of individual ad networks with its new dashboard.)
Now, when publishers hit the Optimizer button, MoPub will automate that prioritization process based on its own data and the data it has acquired from various networks, so that it can predict the likely CPM, clickthrough rate, latency, and more on a given ad. Ideally, for each impression MoPub should be serving an ad from the network that’s likely to make the most money for the publisher.
“It seems like a really simple concept, but our publishers haven’t seen anything like it before and they’re basically blown away,” said Marketing Director Elain Szu.
The data used for prioritization is supposed to be as specific as possible. In other words, when possible, MoPub will calculate CPMs and so forth using data specific to that publisher and that geography, but when necessary it will use more general data, and in some cases, when there’s really no data available, it may just fall back on the estimates provided by the publishers.
Not every publishers is going to embrace this for all of their campaigns, Szu added. Instead, she suggested it could be particularly useful for small publishers who don’t have the resources to manage their ad networks in a very hands-on way, as well as for larger publishers who may have a number of geographic segments to monitor. Those larger publishers may want to pay close attention in more mature markets like the United States while taking a more automated approach in small-but-growing markets.
The MoPub team also showed me the results of some early campaigns, particularly how the share of ads from different networks shifted when the Optimizer was turned on, and continued shifting over time. (In some cases the Optimizer would even shift money away from the MoPub Marketplace to other ad networks.) In each case, the CPMs went up compared to past performance and compared to apps that weren’t using the Optimizer — you can see one example in the (anonymized) chart above.
via TechCrunch » Startups http://feedproxy.google.com/~r/techcrunch/startups/~3/xEqJoEOzALM/
MoDaCo founder Paul O'Brien on console update woes and Glass envy
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Skype's Journey to Connect 70 Million People at Once
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Nine Inch Nails puts Kinect, various other gadgets to use on festival tour
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Engadget's back to school guide 2013: docks
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Carbon-Based Cellphones on the Horizon
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Curiosity fotografía un eclipse anular de Sol
NASA Mars Rover Views Eclipse of the Sun by Phobos
Aunque el Sol se ve más pequeño desde Marte que desde la Tierra su luna más grande, Fobos, apenas mide 45 kilómetros de radio, por lo que aunque pase por delante del Sol* nunca llega a taparlo del todo y lo más que puede producir es un eclipse anular.
Estas imágenes fueron captadas por Curiosity el pasado 17 de agosto aprovechando que Fobos pasaba por delante del Sol al mediodía visto desde la posición del rover, con lo que el tamaño aparente de este es lo más grande posible y por tanto la porción del Sol ocultada es también lo mayor posible.
Par no perderse detalle del tránsito de Fobos por delante del Sol ese día Curiosity estuvo parado.
La NAC es el rectángulo gris de la izquierda, a MAC es el de la derecha - NASA
Estos tres fotogramas fueron tomados a intervalos de un segundo por la NAC, la Narrow Angle Cámera , que tiene un objetivo de 100 milímetros, pero hay más esperando a ser descargados, con lo que es posible que pronto la NASA pueda publicar una pequeña película del tránsito completo.
* Sí, Marte tiene un Sol.
via Microsiervos http://www.microsiervos.com/archivo/ciencia/curiosity-fotografia-un-eclipse-anular-de-sol.html
Three now lets travelers use their UK cellphone plans in seven countries
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Apple's iPhone trade-in program hits its retail stores today
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Attack on Google's Palestine Site Shows Risks of Foreign Domains
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Guy Stuffs iPhone 5 Parts Into Gold 'iPhone 5S' Body
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Cicada Hunt Is Like Shazam for Insect Sounds
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Huawei unveils outdoor-ready Honor 3 smartphone, MediaQM310 set-top box
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Twitter debuts new Android beta tester program for interested bug catchers
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Espectaculares vistas aéreas del Ártico y de Groenlandia con un enorme cañón cubierto de hielo como extra bonus
Durante los seis últimos años la misión IceBridge de la NASA ha estado explorando la capa de hielo que cubre ambos polos de nuestro planeta y Groenlandia.
Este vídeo recoge algunas impresionantes tomas del Ático y de Groenlandia recogidas por las cámaras que apuntan hacia adelante y hacia abajo del Lockheed Orion P-3B de la NASA que vuela estas misiones, unas imágenes de unas de las regiones más recónditas e inhóspitas de nuestro planeta.
Los datos de radar obtenidos por la misión IceBridge, combinados con otros de misiones llevadas cabo por Alemania y el Reino Unido han permitido también descubrir un enorme cañón de más de 750 kilómetros de largo y 800 metros de profundidad en algunos sitios escondido bajo casi dos kilómetros de hielo en Groenlandia.
Estas dimensiones lo hacen más largo que el Gran Cañón del Colorado y comparable en profundidad, tal y como se puede leer en NASA Data Reveals Mega-Canyon under Greenland Ice Sheet.
Los científicos creen que este cañón, que desemboca en el glaciar Peterman, es anterior a la capa de hielo que cubre Groenlandia y que puede jugar un importante papel a la hora de llevar agua fundida al Océano Ártico.
(El primer vídeo vía Universe Today).
via Microsiervos http://www.microsiervos.com/archivo/ciencia/espectaculares-vistas-arreas-artico-y-groenlandia-y-enorme-canon-cubierto-hielo-como-extra-bonus.html
FwdHealth Tracks And Reports Your Health To Employers In An Effort To Cut Insurance Costs
There’s no doubt that the cost of healthcare in the U.S. is a hot topic of debate, but a new startup called FwdHealth is looking to join the conversation. The idea is pretty simple.
FwdHealth is an app that links up with all of your existing fitness and wellness apps (for now that includes RunKeeper, MapMyRun, and FitBit, but the list continues to grow) and sends that data, aggregated and organized, to your employer. As it stands now, employers are reimbursed for having a healthier workforce, but sending that proof to the insurance companies isn’t always so simple.
FwdHealth allows employers to track the health and wellness of their employees, respond accordingly, and catch a break on costs after demonstrating that their employees are healthy.
Eighty-seven percent of the over $2 trillion spent annually on healthcare goes to the cost of the care itself, such as the work doctors do, emergency room visits, medication, and procedures. While most health tech companies are looking to reduce processing and administration costs, FwdHealth is focusing on reducing the need for care, thereby reducing the overall cost of health care at a particular organization.
To that end, FwdHealth focuses on giving employers the power to incentivize their workforce into healthy living, inevitably saving on health care costs in the long term.
FwdHealth is a SaaS solution that runs on a tiered subscription model with customers ranging from employers to insurers, or anyone in charge of population management. FwdHealth will also be offered as a white label technology so that city employee wellness plans won’t run into any conflicts of interest.
For now, the app is only available on Google Play, but the web dashboard and an iOS app will be available in early fall.
via TechCrunch » Startups http://feedproxy.google.com/~r/techcrunch/startups/~3/1rSE1n_sc44/
Distro Issue 105: The tale of the amazing multi-colored e-paper display
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Tencent ups the ante, offers users 10TB of free cloud storage in promotion
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Apple Preps for iOS 7 and Other News You Need to Know
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Japan maglev train aces first test, zooms past countryside at 311 mph (video)
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11 Signs You Need to Clean Your Technology
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A Brief History of the Space Suit
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Samsung's cranking out DDR4 memory for faster, more efficient servers
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Y así es como la Ley Sinde-Wert deja a los jueces fuera de juego
Juan José, el administrador de una web de enlaces a descargas de música, vio como tanto un proceso civil y otro penal iniciados contra él eran archivados al entender los jueces, como en otras tantas otras ocasiones ya, que las webs de enlaces no infringen derechos de propiedad intelectual.
Pero ha llegado la Sección Segunda de la Comisión de Propiedad Intelectual, la encargada de poner en práctica la denostada Ley Sinde-Wert, la que ha venido a enmendar la plana a los jueces.
Tal y como cuenta David Bravo en La Comisión Sinde declara infractor a quien los jueces resolvieron que no era la tal comisión ha decidido que su web de enlaces sí infringe la propiedad intelectual, y a quienes la forman no les ha importado nada que se les haya hecho saber que este caso ya había sido estudiado por jueces y que estos habían fallado precisamente lo contrario.
En sus propias palabras, «La Comisión, compuesta por funcionarios a los que no se les exige ni siquiera la titulación en Derecho, está enseñando a los jueces a interpretar y aplicar correctamente la norma.»
Claro que ya lo había vaticinado en cuanto se comenzó a oír hablar de esta ley:
La industria del copyright movió un dedo y se enviaron cartas advirtiendo de acciones legales. Cuando las cartas se ignoraron, la industria movió un dedo y se interpusieron las acciones judiciales. Cuando los jueces resolvieron en favor de denunciados y demandados, la industria movió un dedo y se recurrieron las resoluciones. Cuando volvieron a perder en los juzgados, la industria movió un dedo y desaparecieron los jueces.
via Microsiervos http://www.microsiervos.com/archivo/internet/y-asi-es-como-ley-sinde-wert-deja-jueces-fuera-de-juego.html
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