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Friday, 6 September 2013
Artist Creates Faces From Public DNA Collections
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Hands-on with HP's Recline 27 all-in-one, whose touchscreen sits close to your lap
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Medion's X4701 X-Series smartphone is its highest-end handset to date (hands-on)
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You'll Never Want to Stop Watching 4K TV
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Peripheral Vision 002: Marc Maron
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Samsung brings its first OLED 4K TV to IFA, we go eyes-on
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MashTalk: Will the Galaxy Gear Change the Smart Watch Market?
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Binatone's Brick phone was acceptable in the '80s (hands-on)
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MAKEwithX offers Moto X owners the tools to 3D print accessories for even more customization
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Europa Report screenwriter and author Philip Gelatt on the Atari Lynx and function over fashion
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eBay acquires price comparison engine Decide; will shut its services down by month's end
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Yahoo issues first transparency report, replete with governmental data requests
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Help pick the best retro tech for our #ExpandThrowback contest
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The Gadgets of IFA: A Whole Lot of Headphones
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Sony Entertainment Network's Shawn Layden on security, indie content creators and more
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Xbox One is here to help, all you have to do is ask
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16 ways to play: SmartGlass support for Xbox One doubles the controller cap
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Engadget's back to school guide 2013: fun stuff!
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Xbox Live Rewards revamped with loyalty 'punchcards' and local currency payouts
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Ford CEO Alan Mulally's IFA keynote liveblog
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Maxthon browser to be preloaded in at least 100 million smartphones thanks to MediaTek partnership
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See Elon Musk's Real-Life 'Iron Man' Lab
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Intelligent Headset delivers 3D audio for better zombie games, we go hands-on (video)
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Judge orders Apple to stop making special pacts with e-book publishers
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A China Factory Fire Could Make Your Gadgets More Expensive This Year
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We're liveblogging Ford CEO Alan Mulally's IFA keynote at 11AM ET!
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Deutsche Telekom's LTE Connected Car delivers streaming media with complete control (hands-on video)
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T-Mobile Confirms Galaxy Gear Smart Watch Will Cost $299
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LG Built the Nexus 5 and Other News You Need to Know
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Distro Issue 106: The best (and the rest) of IFA 2013
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Leaked Fujifilm X-A1 hints at a more mainstream mirrorless camera
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Nokia Lumia 1520 press image surfaces
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Hands On: HTC Desire 500 and HTC One Vivid Blue
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LG Launches World's Largest Curved Ultra HD OLED TV
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Garmin's smartphone-compatible HUD makes an appearance at IFA 2013, we go eyes-on
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Eyes-on with Samsung's 31.5-inch 4K PC monitor
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How to Compress Your iPhone Photos
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Archos 101 XS 2, ChefPad and ChildPad tablets hands-on (video)
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Alcatel OneTouch Idol Alpha hands-on
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Ad Optimization Startup BoostCTR Raises $8M, Hires Former StubHub Exec Shawn Kernes As CTO
BoostCTR, a startup that uses crowdsourcing and split testing to help businesses find the most effective words and images for their online ads, has raised $8 million in Series B funding.
The round was led by Battery Ventures (the firm’s general partner Brian O’Malley is joining BoostCTR’s board of directors), with participation from previous investors Javelin Venture Partners and Western Technology Investment. The company has now raised a total of $12 million.
Here’s how the service works: Customers provide the company with ads that they want to optimize, then copywriters or “image specialists” (depending on the type of ad) can compete to create something better. If an advertiser approves the submitted text or image, BoostCTR will run a split test comparing the new ads with the existing ones — the one that gets the most clicks or highest conversion rates is selected as the winner and is run more broadly.
Ultimately, the advertiser should get more effective ads that they pay less money for, while freelancers (BoostCTR says it has a network of more than 1,000) make an average of $25 an hour.
Co-founder and CEO David Greenbaum said the model has shifted in a few key ways over the past year or so. For one thing, BoostCTR now focused on selling its product to large enterprises rather than small and medium businesses — Greenbaum said that’s where the biggest need is. For another, it now provides more feedback about why certain campaigns are successful and some aren’t — to do that, it has hired two data scientists of its own and as well as tapping into some “external resources.” Lastly, as mentioned above, it has expanded beyond ad copy and now optimizes images too.
Greenbaum said revenue has grown 100 percent, quarter-over-quarter, and that the company’s success is part of a large shift in ad optimization. Until now, ad tech has focused on optimizing the consumers you’re targeting and how advertisers value those eyeballs or clicks. However, there’s a “third lever” that’s largely been neglected — the actual messaging in the ad. In that third category, he argued technology alone won’t suffice.
“You need the human touch, you need human insight to convince humans to take action,” Greenbaum said.
BoostCTR is also announcing that it has hired Shawn Kernes as its CTO and senior vice president of product. Kernes was most recently CTO at BuzzMob, and his past experience includes serving as CTO of StubHub and BeyondTheRack, as well as COO of Cash4Gold. (Greenbaum said BoostCTR’s previous CTO is moving over to the COO role.)
via TechCrunch » Startups http://feedproxy.google.com/~r/techcrunch/startups/~3/bQVQW94akgY/
Alcatel OneTouch reveals prototype E Ink flip cover (video)
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