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Monday, 18 March 2013
The Daily Roundup for 03.18.2013
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Verizon to update the Droid 4 with Jelly Bean 4.1 starting tomorrow
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Editorial: Tech is a flock of starlings
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Ryan Seacrest Test Drives 'Draw Something 2'
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Compulsory upgrades to Windows 7 SP1 will start rolling out tomorrow
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IRL: Clocks for Mac, Pong Research iPhone 5 case and the BlackBerry Z10
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T-Moble Sends Invites for Mysterious Event
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Electronic Arts CEO John Riccitiello resigns, Larry Probst appointed Executive Chairman
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Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex
Twitter wants brands to be able to target their ads effectively, otherwise why would you spend money to spray and pray your message to every single person on the network? Since the micro networking site can trap a lot of information about you based on who you follow and what types of posts you interact with, it only makes sense that these would become targeting options for advertising purposes.
Today, the company announced a few new ways that its self-serve advertisers can target users to advertise to, two new ways based off of interests and by device. For example, if you are promoting a new iOS app, you’ll be able to target iOS users only, rather than hitting up Android users who won’t care or click. Up until now, only big brands could do things like this.
In addition to the targeting options, Twitter has opened up its advanced campaign tools to all US advertisers:
For interests, Twitter now lets advertisers choose any account to base its targeting on. The example that Twitter gives is if you’re a golf shop, you might want to target users with the same interests as those who follow say, Tiger Woods. This gives brands a whole new “social graph” to scrape for potential clickers and buyers. It makes a lot of sense, actually.
The only flaw with this approach is that you have no idea why someone followed Tiger Woods in the first place, as it may have nothing to do with golf. Having said that, this is a logical starting point. In addition to starting with the interest graph of followers of any account, you can choose from 350 interest categories that will line up with a subset of users. Again, this isn’t perfect, but it’s a good starting place. All of this targeting allows better-tailored messages so that there’s a better shot of actual success.
The device targeting is quite brilliant, since this is data which Twitter can easily collect. Where this will be really handy is when advertisers are setting up landing pages and will now have an easy way to make sure that the right devices are seeing the right pages, without having to worry about sniffing out what user agent people’s devices are throwing back. Want to show off more colors to an iOS user? Go a bit more boring with BlackBerry users? Now you can:
Tie this to the fact that you can now target ads to men or women, which Twitter says it figures out using “public user signals,” and Twitter’s advertising platform is shaping up to be pretty attractive to brands. Simply being on Twitter isn’t enough anymore, knowing who you’re talking to and advertising to is where it’s at. Facebook had to shape its advertising offering up quite a bit before it went public, and it looks like Twitter is doing the same thing.
Does all of this targeting sound creepy? Too bad, that’s what happens when you use free services. I’d rather see ads that have something to do with what I’m interested in, personally.
[Photo credit: Flickr]
via TechCrunch » Startups http://feedproxy.google.com/~r/techcrunch/startups/~3/FJGzmz6Cmhc/
T-Mobile planning March 26th press event, getting ready to talk about Uncarrier plans?
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Gmail update lets Jelly Bean users archive and reply to emails from notifications
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El gigantesco tamaño del universo medido en píxeles
En Minute Physics intentaron ayudarnos a visualizar cómo son de grandes los 93.000 millones de años luz que se calcula que tiene de diámetro el universo observable.
Como la medida comparativa habitual para estas cosas, el campo de fútbol, resultaba un tanto incómoda, lo hicieron con pantallas youtuberas que tampoco es que sea mucha mejor opción, pero está más a mano y requiere menos operaciones.
En cada transformación una pantalla HD de 1920 × 1080 píxeles se reduce a un píxel, y la operación se repite varias veces, hasta que se llega a más o menos un 10 por ciento del diámetro del universo observable a los pocos pasos.
via Microsiervos http://www.microsiervos.com/archivo/ciencia/tamano-universo-pixeles.html
Oculus Rift won't come bundled with Doom 3, credit or refund offered instead
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ST-Ericsson joint venture begins dissolution process, 1,600 jobs gone in the process
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Playing an actual game with Oculus Rift: hands-on with Valve's Team Fortress 2 'VR Mode'
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Valve's Joe Ludwig on the uncertain future of virtual reality and partnering with Oculus
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Valve's Team Fortress 2 is Oculus Rift's first game, free 'VR Mode' update coming soon
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Pinterest redesign shows pins related by creator and popularity, stokes curiosity
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Google Drive Goes Down, Returns for Some Users
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Is Google Prepping a Newsstand for Android?
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Turtle Beach XP Seven Series headset review: a new era of tournament-grade gaming audio
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Engadget Expand wrap-up: Google, Kinect, electric cars, robots, makers and more!
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Fighting Walrus Radio turns your iPad or iPhone into a UAV controller (video)
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Y Combinator-Backed Errplane Launches Comprehensive Performance Monitoring And Alert Service For Web Apps
Errplane, a new Y Combinator-backed service for monitoring performance, uptime and errors for any type of web application, just officially launched its service. Currently, Errplane argues, developers need a number of different services like New Replic, Pingdom and Airbrake to effectively monitor their apps. Errplane unifies all of these functions into one single service, because, as the company’s CEO and co-founder Paul Dix told me last week, all of these separate tools ultimately rotate around the same goal you are trying to accomplish.
About a third of the current Y Combinator class is already using the service, as well as a number of other companies, including Garry Tan’s PostHaven for Posterous exiles, VHX, Brewster, Amicus and RingRevenue. Across all of these beta customers, the system currently handles about 30 million data points per day.
Errplane provides developers with an easy to use API that ensure that an apps’ vital signs constantly flow into Errplane’s database, including request response time, exceptions and other performance stats. With a bit of extra code, developers and also enable heartbeat tracking (to ensure background processes haven’t failed), information about background job completion time and more detailed information about user behavior.
The service, of course, also provides numerous options for getting alerts when something fails, including the ability to get SMS alerts, emails and chatroom messages in Hipchat, Campfire and similar tools.
To get started, developers only have to insert a few lines of code and the system should be ready to go. Currently, Errplane offers libraries for Ruby on Rails and Node.js, but the company plans to add support for JavaScript, Java, PHP and .NET very soon. While the team is currently focusing on web platforms, Dix told me that it’s also considering to branch out into mobile and an iOS version will likely launch once the team has the major web platforms covered.
One nice features of Errplane, as Dix told me, is that the service provides a default dashboard, but because it offers a comprehensive API, developers can also integrate it with their existing dashboards or build their own dashboards from scratch. The API exposes all of the data the service collects and while some of its competitors often just provide developers with 1-minute averages, Errplane gives you full access to all of your stats. Indeed, one of the things the team learned from its beta customers is that they didn’t just want to see average but that they wanted to be exposed to all of the data.
Interestingly, the team used Google’s Go programming language for a number of critical components. The team previously experimented with using Cassandra and Scala for its datastore, but eventually settled on Go, which seems to be making inroads with developers lately as we’ve heard from a number of companies about its advantages lately. Cloudflare, for example, recently told us it is using it for its Railgun implementation.
Looking ahead, the Errplane team hopes to make the system even smarter and provide developers with an early warning system before major issues actually occur. Before that, though, Errplane plans to provide users with more user interface options and new ways to visualize their data.
For now, developers can sign up here to give it a try. There is a free plan for developers who are just testing their apps internally and post-launch plans start at $99/month.
via TechCrunch » Startups http://feedproxy.google.com/~r/techcrunch/startups/~3/aKjwoQ0bp0s/
Sony Xperia L: a budget Android device with a focus on imaging and style
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Una máquina hecha con Lego que dobla y lanza aviones de papel
via Microsiervos http://www.microsiervos.com/archivo/juegos-y-diversion/maquina-lego-dobla-lanza-aviones-de-papel.html
Piedra, papel, tijera estilo escéptico
Entiendo que las tijeras ganen al papel y entiendo que la piedra gane a las tijeras. Pero de ninguna manera el papel puede ganar a la piedra. ¿Se supone que el papel envuelve como por arte de magia a la piedra y la inmoviliza? ¿Y por qué no hace lo mismo el papel con las tijeras? A la mierda las tijeras, ¿por qué no hace eso mismo el papel con las personas? ¿Por qué no vemos al papel de los cuadernos atacando a los estudiantes que intentan escribir en ellos? Te diré por qué: porque el papel no puede vencer a nadie. Una piedra puede destrozar papel en cuestión de segundos. Cuando juego a piedra, papel y tijeras siempre elijo piedra . Y cuando alguien me dice que su papel gana a mi piedra le doy un puñetazo en la cara según tengo aún el puño cerrado y a continuación me disculpo: «vaya, creía que tu papel iba a protegerte».
Vía BuzzFeed.
via Microsiervos http://www.microsiervos.com/archivo/humor/piedra-papel-tijera-estilo-esceptico.html
Petaca en versión Siglo XXI
Ni tabaco, ni licor. En el Siglo XXI la petaca contiene nuestro mayor vicio: energía .
La batería-petaca PowerFlask tiene una capacidad de 13.000 mAh, suficiente para cargar unas cinco o seis veces un móvil común y al menos dos o tres veces un tablet. Mejor aún: puede cargar tres dispositivos a la vez.
Vía USA Today.
via Microsiervos http://www.microsiervos.com/archivo/gadgets/petaca-en-version-siglo-xxi.html
More Than 500,000 Google Reader Users Migrate to Feedly
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Insert Coin: New Challengers winner Ziphius backstage at Expand (video)
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