Though the day's news was filled with iOS 8.0.1 update glitches, there is good news for Apple as the company's more traditional OS X-based Macs garnered over a quarter of the PC shipments sold for the back-to-school season. Apple managed to earn 26.8 percent of the PCs sold between Independence Day and Labor Day, up from 24.2 percent a year ago.
A study conducted by the NDP Group suggests that while Apple has been picking up sales in its more traditional PC business, consisting of iMac, Mac Mini, MacBook Air, MacBook Pro, and MacBook Pro with Retina Display, rival systems running Windows have been losing market share dropping from 72.3 percent of the back-to-school sales a year ago to 68.4 percent.
Apple notebooks were one of the star performers this year with sales up 16 percent over last Back-to-School with the most significant increase over the last three weeks of the period growing 27 percent. Windows notebook ASPs fell over the last three weeks to just $441, which was 8 percent lower than last year, but the price cuts lifted units by 4 percent. Entry-level Windows Notebooks priced under $300 increased by 37 percent as prices dropped from $271 to $242. 2-in-One Windows devices accounted for 13 percent of Windows sales as volume increased 6x over 2013.
Another emerging contender is Chrome OS, which is also growing from 3.3 percent to 4.5 percent this year.
Did you buy a Mac for the back-to-school season? What are your thoughts?
Source: NDP
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