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Monday, 11 August 2014

How the design firm behind the Xbox built the bike of the future


You can't ride a bike in Seattle without thinking about the seven hills. (No one can agree on which ones make up "the seven," but they're not a friendly ride.) And you better think about the city's famously unpredictable weather patterns. And who knows? You might finish work and want to head straight to the trails or the beach. These are the things that make Seattle unique. They're also a complicated combination if you're trying to build a bike.


So says Roger Jackson, a creative director...


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