Apple's rumored $3.2 billion tie-up with Beats Electronics may not have happened as quickly as first reported, but the deal is still happening. According to sources of TechCrunch, the deal is nearing completion with "70% certainty." As we all continue to scratch our heads as to why exactly Apple would acquire beats, the sources went on to explain that this is an acquisition of talent as much as anything: Apple wants the brains behind Beats — Jimmy Iovine and Dr. Dre.
Sure the successful line of headphones and the streaming music service are an added bonus to the potential deal, but adding Iovine and Dre to the Apple team could unlock new potential in the media industry as a whole. Even before launching Beats, the pair have been extremely influential in all realms of media — something that Apple could leverage for new content deals and more in the future.
The deal for Beats sounds like it makes a little more sense now — what do you think of a proposed deal that would bring Iovine and Dre onto Apple as execs?
Source: TechCrunch
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