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Wednesday, 9 April 2014

Inbox hero: inside Mailbox's master plan to make email suck less


“Who in their right mind would build an email client?” Gentry Underwood asked himself nearly two years ago. At the time, it was a fact of life that email sucked. Nobody cared about rethinking email. So he built an email client.


At launch, Mailbox generated so much hype that nearly 1 million people joined a wait list to get access to it. The app promised a simple, lightning-fast experience that made emailing feel like texting. And it introduced “snooze,” a feature that let you put...


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