Before this year’s blockbuster Superhuman scandal, in which the email app maker was caught providing a non-consensual read receipt feature to its users, there was the Unroll.me controversy.
It erupted two years ago, when it was discovered the popular email cleanup tool was collecting information on user purchases and handing it over to its parent company, Slice Technologies, to sell as part of an analytics tool. Specifically, Unroll.me was caught selling receipt data to Uber so the ride hailing service could better target customers who might be using its competitor Lyft more often.
It didn’t go over well, especially after the CEO said he was heartbroken “to see that some of our users were upset to learn about how we monetize our free...
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