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Thursday, 7 November 2019

AT&T just redefined the word ‘bonus’ as a $10 price hike for data you didn’t ask for

AT&T stock

AT&T has a gift for wireless subscribers on many of its old Mobile Share Value data plans: it’s giving them an extra 15GB of “bonus” data — and it’s making them pay an extra $10 a month for that “bonus.”

It’s almost like the company is forcing people to move to a more expensive plan, only AT&T figured out a way to make that not technically true. Instead, it’s worded in a way that suggests the company is providing you with a SURPRISE BENEFIT that costs you money! It is quite literally an offer you can’t refuse.

One email subject line provided to The Verge by a tipster: “We’ve added 15GB of data to your plan and increased your monthly rate by $10.”

“Feels like a complete cash grab,” writes our tipster, who claims he...

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