Feelings trump taste when it comes to preferences for beer and coffee

According to a new study from Northwestern University, our preference for sweet or bitter beverages isn't so much about flavor, but about the psychoactive buttons these drinks push in our brains.

.. Continue Reading Feelings trump taste when it comes to preferences for beer and coffee

Category: Science

Tags:

• Beer
• Coffee
• Health
• Neurological
• Neuroscience
• Psychology
• Taste

from New Atlas (Gizmag) http://bit.ly/2ZKER0O
via IFTTT