YouTube is investing in new, interactive Choose Your Own Adventure-style series that will compete with programs like Netflix’s Black Mirror: Bandersnatch and You Vs. Wild.
The projects will exist under a new unit dedicated to interactive programming and live specials, according to a YouTube spokesperson. The series being developed will primarily be driven by interactivity. The company will also integrate some product features into both its scripted and unscripted YouTube Originals. The company intends to announce the first of these projects soon, according to the spokesperson.
YouTube has experimented with interactive advertising in the past. This next step marks its first foray into interactive narrative content, which would...
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