While recent rumors suggested Yahoo might not renew its search partnership with Microsoft, both companies are announcing today that the deal will continue with some changes. The alterations to the original 2009 deal give Yahoo some flexibility to alter its search results on any platform as the partnership is now non-exclusive for desktop and mobile. It appears that Yahoo wants to customize its search experience in future, but it’s still going to rely on some of Microsoft’s Bing technology to help it do so. "Yahoo will continue to serve Bing ads and search results for a majority of its desktop search traffic," says a company spokesperson.
Some changes to give Yahoo more flexibility
Yahoo and Microsoft are also tweaking the way ads are...
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