![Screenshot 2015-04-20 09.52.03](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tYFU5BrRsccGwfNXNXujPVQHIb1S_-y_KNkF2s5ZMbNf6UjNifp_QEJdxLBmE87zD0bWxJ9V3miA=s0-d)
The shift from retail to online shopping has been underway for years, which has set the stage for more niche-focused brands to launch with direct-to-consumer products in a successful way. Outdoor Voices, an ecommerce-based activewear brand that has just raised $1.1 million, is a perfect example. The company is looking to take on Lululemon with a product line that expands beyond the usual black…
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via TechCrunch » Startups http://ift.tt/1E1HEU4
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