Adding always-on LTE connections to cars brings a wide variety of benefits: streaming radio, Wi-Fi hotspot capability, real-time vehicle diagnostics, this list goes on. A big data pipe also turns cars into another screen, a captive audience, and a huge opportunity for advertising, which is where GM's new AtYourService comes into play.
AtYourService — an OnStar feature — will enable "information, convenience and money-saving values" to be automatically delivered to your car. It'll use the destinations you enter as cues for which promotions to deliver, so for instance, if you're going to Dunkin' Donuts, an OnStar advisor can send a great donut deal straight to your dashboard. (Dunkin is an AtYourService launch partner.)
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