The Interview did far better online than it did in its limited theatrical release. Sony Pictures has revealed that the film pulled in over $15 million over the holiday weekend from online purchases and rentals alone. That handily beats the estimated $2.8 million the film earned over the same time period in theaters. However, only a relatively small sampling of independent theaters carried the film — had the major theater chains been willing to show The Interview, these numbers would likely be very different. The studio has also announced that the film was rented or purchased over 2 million times online over the holiday weekend.
The comedy's box office numbers — online and off — are being closely monitored, as the drama surrounding the...
from The Verge - All Posts http://www.theverge.com/2014/12/28/7458287/the-interview-opening-weekend-box-office-online-numbers
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