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Wednesday, 31 December 2014

The Future for Consumer Goods in the Data Economy

The Future for Consumer Goods in the Data Economy

Data is fundamentally changing the nature of our relationships. The use of social media is now underpinning the way in which we talk to each other, while e-commerce and advertising platforms are changing the way we communicate with brands. At times, however, the consumer packaged goods (CPG) sector appears hesitant about fully engaging with the […]


The post The Future for Consumer Goods in the Data Economy appeared first on WIRED.




















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