Building and launching an app is actually cheaper and easier than ever. With free tutorials and open source toolkits, the barrier to entry is low. Much of the complex backend work can be offloaded to big providers like Amazon or Facebook, who handle cloud storage or identity. Getting people to actually notice your company among the throng of new startups launching every day, however, is very tough. Unless you're featured in an app store or make it into the top 10, it can be difficult to find your initial traction. That's where a viral video comes in.
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