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Thursday, 18 December 2014

Small Empires: Can Vimeo build a big business without selling out?


My favorite web series, High Maintenance, began appearing on Vimeo back in 2012. The directors picked Vimeo for the same reason many independent artists do: a guarantee that their material would appear without ads and free of the clutter that surrounds videos on Youtube. This year, after a very successful run as a free show, High Maintenance became the first big-budget project backed by Vimeo, an attempt to emulate Netflix original content creation for a streaming video audience.


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