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Tuesday, 30 December 2014

'Take Me To Church' and the extremely earnest return of apocalypse pop


If there is such a thing as seasonal music for New Year's Eve, it is apocalypse pop. Apocalypse pop is a subgenre of radio dance pop that I made up, whose lyrics and musicality invoke the end of the world, usually to rationalize dancing for a very long time or engaging in sexual activity with someone you might otherwise not. For reference, the holy trinity of apocalypse pop is "Give Me Everything" (Pitbull feat. Ne-Yo, Afrojack, and Nayer), "Till The World Ends" (Britney Spears), and "We Found Love" (Rihanna feat. Calvin Harris). All three of those songs were released in 2011 — the brief reign of apocalypse pop coincided with the rise of the EDM-crossover pop hit, back when EDM could still be said to cross over into the mainstream,...


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from The Verge - All Posts http://www.theverge.com/2014/12/30/7468767/hozier-take-me-to-church-remix-apocalypse-pop-new-years-eve

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