Given that links appear to be more clickable when shared on Facebook, online publishers have scrambled to become savvy gamers of Facebook’s News Feed, seeking to divine the secret rules that push some stories higher than others. But all this genuflection at the altar of Facebook’s algorithms may be but a prelude to a more fundamental shift in how content is produced, shared, and consumed online. Instead of going to all this trouble to get people to click a link on Facebook that takes them somewhere else, the future of Internet content may be a world in which no video, article, or cat GIF gallery lives outside of Facebook at all.
The post How Facebook Could End Up Controlling Everything You Watch and Read Online appeared first on WIRED.
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