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Friday, 12 September 2014

The designer of the Nike swoosh was originally paid $35

The designer of the Nike swoosh was originally paid $35


In 1971, Carolyn Davidson was a design student at Portland State University. This is where Phil Knight, one of the founders of Nike and an assistant professor at PSU, struck up a conversation with her and asked Davidson to come up with some logo designs for his new sportswear company. Davidson designed the swoosh, perhaps the most recognizable logo of the 20th century. She was paid just $35 for her work.


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