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Friday, 1 August 2014

Beats is now officially part of Apple


Beats Electronics is now part of Apple's family. Both companies today published statements on their respective websites essentially confirming that the $3 billion acquisition announced in May is already complete. "Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do," Apple said. "Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music." CEO Tim Cook took to Twitter with his own messaging welcoming Dre, Iovine, Luke Wood, Ian Rogers, and other Beats employees to Apple.


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