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Monday, 12 May 2014

Mercedes-Benz branding changes reflect F1 dominance

From five races this season, Mercedes-Benz has scored five poles, four fastest laps, five ...


In a move which indicates its technological dominance of F1 this year has caught even its own marketing folk by surprise, Mercedes-Benz has renamed its Formula One racing car mid-season, announcing the Silver Arrows will now carry the same hybrid branding as Mercedes-Benz road cars. With just five rounds of the 19-race championship run, so fast is the Silver Arrow that those bookies still accepting bets have a Mercedes-Benz championship at 100/1 on!.. Continue Reading Mercedes-Benz branding changes reflect F1 dominance



Section: Automotive



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