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Thursday, 10 April 2014

Walmart plots a low-price takeover of the organic food market


Ask 10 different people to tell you what constitutes organic food and you’re likely to get 10 different answers. Ask them whether organic is better, however, and nine of them will say that it is. That’s the data coming from Walmart’s internal research, which found that 91 percent of the giant American retailer’s customers would opt for organic foods if their prices were lower than they currently are. Never one to neglect market demand, Walmart has acted today with the introduction of a new Wild Oats range that promises to save shoppers over 25 percent when compared to buying better known organic food brands.


The USDA has an exhaustive checklist of conditions to be satisfied by organic produce, spanning the entire course of...


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