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Monday, 7 April 2014

Microsoft is finally catching up to the future


"We started out as a company that was focused on developers…we’re again in that era now," proclaimed Microsoft CEO Satya Nadella on stage at the company’s Build conference last week. The stakes are high: long renowned for its great relationship with developers, Microsoft is now watching them slip away. Last week’s dev-focused event was Nadella’s chance to prove that he would fight to win them back. In this moment of crisis, he stands poised to radically alter Redmond’s future.


Take free Windows on small devices, for example. Ten years ago, the concept of giving away the crown jewel of Microsoft’s product portfolio would have been unthinkable, but the rules have changed: Android and iOS are in charge. Exciting new hardware...


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