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Friday, 14 March 2014

White House turns to celebrity moms and hashtags in Healthcare.gov push


Following Barack Obama's stint on Between Two Ferns , the White House is stepping up its efforts to persuade young people to signup for insurance through Healthcare.gov. A new campaign called #YourMomCares puts celebrities' moms on camera to talk about the importance of insurance. In a video uploaded to YouTube, the moms of Jonah Hill, Adam Levine, Alicia Keys, and Jennifer Lopez talk about their kids' early days before hammering home the Healthcare.gov message.


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