The typical South By Southwest attendee, according to the comedian Alex Blagg, is a "guy who wears cool stuff," and sports a "sweet mustache and glasses," "fancy blazers with tons of zippers and straps," and a "black backpack full of batteries." In other words: hipster meets geek.
Even as SXSW has expanded from music, to film, to the startup world, to the eco movement, the show has maintained a consistent theme. The world of SXSW attracts a young, creative, college-educated, liberal-leaning crowd whose interests often bleed over from indie flicks to web design or from music to music streaming apps. But this year, SXSW introduced a new track that seems a bit… out of place.
Sports.
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