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Thursday, 9 May 2013

After 10M Downloads, BlueStacks Takes On Ouya With Game Console And $6.99 All-You-Can-Play Service

GamePop Console

BlueStacks, the startup known for bringing Android apps to PCs and Macs, has been growing like a weed. Last week, the company announced that it had passed the 10 million user milestone, nearly half of which were added in the first quarter of this year. Today, hot on the heels of the news that OUYA has landed $15 million from Kleiner Perkins to bring its affordable, $99 Android-friendly gaming console to the masses, BlueStacks is firing back with some news of its own.


Looking to tap into a huge new audience, BlueStacks is today bringing those 750K-plus Android apps not just to PCs and Macs, but to TVs as well with its own gaming console and subscription service. The new package, called “GamePop” includes a custom console and game controller for free, as part of its $6.99/month service. Well, actually, the console is free through the end of May, at which point BlueStacks will slap on a price tag.


The price of the console has yet to be determined, but the company tells me that GamePop has an “estimated value of approximately $100,” so one can probably expect the pricing to fall in that range — or five times that, depending on how saucy BlueStacks is feeling. Of course, $100 is the “estimated” value, but gamers can get their hands on the whole package for $49.99 today, so take that with a grain of salt.


As to who’s responsible for manufacturing and producing BlueStacks’ new gaming console? The company isn’t revealing the man behind the curtain yet, but considering the startup has already struck distribution agreements with several recognizable names in the PC ecosystem, like AMD, Asus, MSI and Lenovo, it’s probably safe to say one (or multiple) are responsible.


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via TechCrunch » Startups http://feedproxy.google.com/~r/techcrunch/startups/~3/PYEbNMJWoRE/

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