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Wednesday, 22 January 2014
¿Cuál es el número óptimo de caracteres por línea para que un texto sea bien legible en la web?
– The Elements of Typographic Style Applied to the Web
«En general se considera que entre 45 y 75 caracteres por línea son un valor adecuado» (se refiere a un texto variado, incluyendo espacios). Hay quien conoce al 66 –el valor mencionado como óptimo– como «la regla de los dos alfabetos y medio», porque si escribes dos veces y medias el alfabeto (abcde…xyzabcde…xyzabc…lmn) hay 66 letras.
Mike Anderson explica por otro lado que si quieres que la página parezca más un periódico o porque está diseñada a varias columnas por alguna razón, entonces el valor será menor (40 a 50). Más allá de 75 la gente puede «perderse» visualmente cuando los ojos saltan de una línea a la siguiente, razón por la que no es recomendable. Si es menos de 40 simplemente se pierde más tiempo «saltando» que leyendo, se rompe el ritmo de lectura. Conclusión: ni menos de 40 ni más de 75.
Aunque en todos los navegadores web modernos se puede cambiar el tamaño del tipo de letra pulsando un par de teclas (CTRL+ y CTRL-, o en Mac OS X Comando+ y Comando-) muy poca gente sabe hacerlo.
Y, ya que estamos, ¿qué hacer con el texto justificado en las páginas web? Sencillo: los textos no se «justifican» en la web. Y punto.
¿Tienen sentido toda estas reflexiones tipográficas en un mundo de OLA K ASES? Para mucha gente sí. Especialmente para aquellos que opinan que la Web no es una máquina de escribir y por extensión para el conjunto de irreductibles que defienden que un blog tampoco es una máquina de escribir.
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New SteamOS beta tempts more testers with support for older PCs and dual-booting
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Native Ad Company Sharethrough Raises $17M More
Sharethrough, a startup focused on native advertising, is announcing that it has raised $17 million in its third round of funding.
That breaks down to $7 million in equity and $10 million in debt. New investors in the round include Elevation Partners, Silver Creek, and Patrick Keane (a former Googler who’s also Sharethrough’s president), while existing investors North Bridge Venture Partners and Floodgate also participated.
Founder and CEO Dan Greenberg has been banging the drum for native advertising for a couple of years now, including in TechCrunch guest columns, through a native ad leaderboard, and by organizing related conferences. When Sharethrough raised its $5 million Series B in 2012, it was focused on video ads, but now it has expanded its Sharethrough Advertising Exchange to include multiple formats of branded content.
That approach has apparently paid off, at least in terms of recruiting big-name publishers with broad reach — those publishers include People, Forbes, and Popular Mechanics, and comScore says the Sharethrough network reaches 227 million unique visitors each month, including 119 million on mobile.
Now that everyone seems to be talking about native advertising, I asked the company how its position in the market has changed. Thomas Channick, Sharehtrough’s senior communications manager, told me via email:
I wouldn’t say our position has changed, as we have always been by far and away the largest native ad platform. Also, our in-feed advertising exchange is built for meaningful content, not crappy ads. Brands are creating tons of content that matters (We look to sites like Medium, Upworthy and others as inspiration. They feature content that matters, we believe that STR is best used to promote meaningful brand content.), and we are the exchange that allows for the distribution of that type of content. Like we have said for a while, ads don’t have to suck.
Channick also emphasized that when people are talking about native advertising, they’re often referring to sponsored editorial content, not the in-stream or in-feed ads that Sharethrough focuses on. (I just wrote about Namo Media, another startup focusing on those types of ads.) And he said that the company’s next steps include continued tech development, international expansion, hiring more engineers and salespeople, and “bringing STR software to every modern publisher.”
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Al parecer no aprendimos nada con Parque Jurásico
El parque temático de robots en Corea del Sur tendrá instalaciones de investigación y desarrollo, centro de convenciones, zona de exhibición de robots y atracciones temáticas.
Mientras tanto...
- Estas son las probabilidades de que un robot se haga con tu puesto de trabajo
- En la guerra contra las máquinas el campo de batalla será la oficina de empleo
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