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Monday, 20 April 2015

Outdoor Voices Takes On Lululemon With $1.1 Million In Funding

Screenshot 2015-04-20 09.52.03 The shift from retail to online shopping has been underway for years, which has set the stage for more niche-focused brands to launch with direct-to-consumer products in a successful way. Outdoor Voices, an ecommerce-based activewear brand that has just raised $1.1 million, is a perfect example. The company is looking to take on Lululemon with a product line that expands beyond the usual black… Read More

via TechCrunch » Startups

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