HBO Max, AT&T’s upcoming $15 a month streaming video service, looks nothing like its HBO Now counterpart.
Here’s a brief tour:
AT&T and WarnerMedia showed off the first look at its product interface at a special investor event today, with Andy Forssell, executive vice president and general manager, speaking about the importance of human curation, instead of simply relying on algorithms like Netflix and other competitors. That’s why HBO’s “Recommended by Humans” feature, something the company rolled out earlier this year, is getting a big lift on HBO Max. Celebrities will now have pages where they can list their own recommendations. HBO Max customers can then use those recommendation pages to select a movie or TV show directly from that...
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