In 1950, a small New Mexican town in a patch of nondescript desert decided to make itself famous. The host of Truth or Consequences, a popular radio gameshow at the time, offered to air his program from the first town that named itself after the show. And so, the town of Hot Springs, New Mexico, became the town of Truth or Consequences, New Mexico.
More than 60 years later, Truth or Consequences has kept its distinctive name, and gained something similarly rare: the world's first commercial...
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