Given people’s desire to dump money on all sorts of self-improving pills, superfoods, fitness trackers, and life hacks, it’s no wonder that Hollywood has taken to neuroscience’s most persistent myth — the idea that humans only use one-fifth of their brains. Way back in 1996, John Travolta gained access to the rest of his and learned to levitate things in Phenomenon; a few years ago Limitless’ Bradley Cooper took a “smart pill” and used his new brain power to get super-rich playing the stock...
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