Verizon Wireless customers got a surprising message this week, as the company announced ambitious new changes to its Relevant Mobile Advertising program. The carrier already tracks its customers' locations as a way of generating valuable advertising data, but the new program goes further, following users' browsing habits so as to track them from their phones to their computers. It's a bold new step in the company's data collection efforts, allowing Verizon to build comprehensive profiles of each user while still technically avoiding any personally identifiable information.
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