Google is making it a bit easier to find apps that your friends are using — assuming they use Google+, that is. The company has quietly added a new "People" section to the Google Play store that highlights apps that have received a +1 from people you know. But even beyond its app recommendation functionality, it seems that this is yet another step by Google to try and boost Google+ activity. The people section encourages you to follow new people "in the know" when it comes to apps on Google+, and also rounds up contacts who are using the service that you haven't yet connected with. "People" should appear in the left sidebar below "My wishlist" in the Google Play app — and no, there's no way to hide or turn off the section.
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