Two years ago, a battle was raging over "people discovery" apps. Highlight wanted to introduce you to strangers on the street, Sonar hoped to connect you with friends of friends at a bar, and Glancee wanted to hook you up with nearby Tolkien fans. The ambient awareness technology behind all these apps was amazing, but people weren’t comfortable using them. Facebook acquired Glancee, and not a moment too soon. The people-discovery bubble was about to burst.
"We saw in the data that even though everybody was talking about social discovery, the data wasn’t corroborating that. It was the opposite." says Glancee founder Andrea Vaccari, who’s now a product manager at Facebook. "Our users were not engaging as often with [strangers]...
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