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Saturday 8 March 2014

Microsoft may bring targeted political ads to Xbox Live


Your Xbox Live dashboard may soon feature targeted political ads. According to the Washington Post , Microsoft has been courting politicians to start using its service to advertise their campaigns, going so far as to hand out promotional information at this week's Conservative Political Action Conference in San Diego.


In 2012 Microsoft rolled out an election hub for the Xbox 360, which featured live coverage and news, but this would be something different — ads that use both public information and data culled from your Xbox Live account to deliver targeted ads for specific demographics. The report makes no mention of the Kinect; Microsoft has previously said that it has policies in place that "prohibit the collection, storage or use of...


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