Lance Ulanoff, former editor-in-chief of PCMag.com, has been move to an editor-at-large and chief correspondent position at Mashable, effectively removing him from the EIC position at that title.
A source close to the move said Jim Roberts, executive editor and chief content officer, demoted him, saying “there was too much overlap in their positions.” Roberts is a New York Times veteran.
Ulanoff took the Mashable position in September 2011. Roberts left the NYT in October 2013 and began to reposition himself in the primary editor. To make room for Ulanoff, former editor-in-chief Adam Ostrow was exiled to a position of Executive Editor with few duties and virtually no one reporting to him. Ostrow has since been promoted to Chief Strategy Officer.
We’ve reached out to Ulanoff and will update.
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