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Thursday 23 May 2013

Box Acquires French File Storage Startup Folders To Help Develop Its Next-Gen iOS App

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It was just two weeks ago that fast-growing enterprise cloud storage company, Box, went out and acquired document embedding service and Y Combinator grad, Crocodoc. Apparently Aaron Levie sees what Yahoo is doing and he wants to show that Box is ready to do a little acquiring of its own.


Today, Box followed up with its second acquisition in as many weeks, scooping up the tech behind French startup and Box, Dropbox and Google Drive client for iOS, Folders. Developed by Martin Destagnol, Folders and its tech will be integrated into Box’s new iOS app, which is in currently in development.


Again, Box already has a version of its storage service on the App Store, but like many other companies of its ilk, the service hasn’t necessarily been putting its best foot forward on mobile, so to speak. Folders, on the other hand, was developed by Destagnol exclusively for mobile and to simplify file-sharing and complementary functionality for users on the go. And it shows: Folders is a good-looking, elegant app. I say that in the creepiest way possible, obviously.


In its announcement today, Box revealed that it’s planning to release a new version of its iOS app “later this year,” and Folders’ design and optimizations appear to be a big part of the mobile revamp. Furthermore, the motivation behind the Folders (and Crocodoc) acquisitions is not only to upgrade mobile, but the big “impact they can have” on the overall “Box user experience.”


VP of Engineering Sam Schillace explains:



I’m a firm believer that even applications developed primarily for the enterprise, like Box, need to be pushing the leading edge for user experience and design. They have to be ‘consumer-grade’ in terms of their usability, simplicity, speed and performance. This definitely raises the bar for enterprise software design and engineering, but there’s no doubt that the higher standards are a big win for users and a massive opportunity for Box.



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