Adobe's MAX 2020 Creativity Conference will be open for free to everyone

Adobe MAX is going to be for the masses this year.

What you need to know

• Adobe has announced registration for MAX is now open.
• The conference will be streamed completely virtual this year.
• It will also be free to all attendees.

Adobe MAX is going virtual and free this year.

In a blog post on its website, Adobe has announced that registration for its MAX 2020 Creativity Conference is now open. The company is taking this year's conference completely online and it, along with its 56 hours of content, will be free to all attendees.

You heard that right. MAX 2020 registration is open. This year's creativity conference is virtual, completely free, and jam-packed with 56 hours of non-stop inspiration and learning. With live content demos, luminary speakers, Sneaks, celebrity appearances, and musical performances, this is an immersive experience you don't want to miss out on. You may be asking, why should I sign up now? What would I be missing out on? What's the catch? We've got the breakdown for you below.

Adobe says that registering for the conference will benefit attendees in the following ways:

• Enter into a sweepstakes to win a FREE MAX t-shirt
• Build your schedule early (there are over 350 sessions to choose from this year. Get a head start on mapping it all out now!)
• Join the live chat with creatives from around the world during session premieres
• Gain access to instructor files and presentation downloads
• Engage with the product experts behind your favorite Adobe products in Meet the Teams
• Win amazing prizes by viewing sponsor tutorials and visiting individual sponsor pages

The company has also announced its lineup of special guests that will attend the conference, including Keanu Reeves, Annie Leibovitz, and Tyler, the Creator.

The best and brightest are joining in on the fun. And all are determined to provide comedic relief, professional expertise, and creative inspiration for you during your MAX journey. Among those participating are Academy Award-winning filmmaker Ava DuVernay, leading actor Keanu Reeves, renowned photographer Annie Leibovitz, and recording artist Tyler, the Creator. Expect the unexpected during live speaking sessions from the experts. And the best is yet to come…stay tuned next month for the full 2020 featured speaker list.

The Adobe MAX Creativity Conference will run from October 20-22. You can register for the conference on Adobe's website now.

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Apple is now giving customers an entire year to buy AppleCare+

You might have an iPhone now eligible for AppleCare+.

What you need to know

• Apple has increased the time period to add AppleCare+.
• The currentl time period to add the service is sixty days.
• Customers can now add the service up to a year after purchase.

Customers are going to have a lot more time to add AppleCare+ to their iPhone, iPad, Apple Watch, Mac, and Apple TV.

Reported by Bloomberg, Apple has let its retail and customer support employees know that the company is expanding the time that customers can add AppleCare+ from sixty days to an entire year. The change affects AppleCare+ plans currently offered in the United States and Canada.

According to the report, the offer is only for those who pay for the service in full or have their device financed through an Apple Card installment plan. An Apple employee must also verify that the device is not damaged before the plan is added.

"This gives customers another opportunity to protect their device and have access to all the AppleCare+ benefits," Apple wrote in a memo to staff seen by Bloomberg News. The company told employees the offer is available to customers who pay for AppleCare+ in full versus monthly payments, or for those that subscribe via installments on the Apple Card credit card.

Apple CEO Tim Cook mentioned on the company's 2020 Q3 earnings call that that the service was suffering over the last few months.

"As we mentioned during our last call, there were two distinct trends we were seeing and they played out as we thought. First, advertising and AppleCare were impacted by the reduced level of economic activity and store closures to a degree that was in line with our expectations."

The increase in purchase period is potentially due to a fall in sales of the service during the pandemic. The new time period will reopen the potential for purchase to a ton of customers who recently bought a new Apple device, hopefully boosting sales of the service.

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Technology helps us stay fit and healthy. We found less expensive options for the popular but pricey Pelotons.

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DBS Bank looks to train 3,000 employees in AI with AWS partnership

Singapore bank will run online tutorials for DBS employee to pick up fundamentals of artificial intelligence and machine learning, so they can eventually programme their own autonomous race car for the AWS DeepRacer league.

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Atlassian and Canva want the federal government to help startups emerge from COVID-19 to help rebuild Australia's economy.

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Flight Simulator: Microsoft's breathtaking virtual, real world

It’s 8 a.m. on a clear, sunny day in Oakland, California. No, it’s a rainy afternoon in Hong Kong. Or is it evening in Paris? Microsoft Flight Simulator doesn’t care.

At a time when gorgeous “open world” games are the norm, Flight Simulator helps set the bar even higher. Yes, it offers a stunning recreation of a virtual world, with weather and realistic landscapes, real-world traffic and ocean waves, and even, apparently, animals. But the virtual world is our world, our planet, and you can go anywhere in it.

Mark Hachman / IDG

Flight Simulator’s “home” screen.

To read this article in full, please click here

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Best sunscreen for 2020: Banana Boat, Neutrogena, Alba Botanica and more - CNET

Sunscreen formulas have never been better. Here are some of the best you can buy.

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