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Tuesday, 11 June 2013
A quick walk through Nintendo's E3 2013 Wii U lineup
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Flipboard now lets others contribute to your magazines (video)
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With iOS 7, Apple Leads by Following
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Microsoft delays Xbox One launch in Asia by a whole year, forgets to even mention Japan
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Corning's Gorilla Glass might be key to quiet, fuel-efficient cars
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Mad Catz reveals four new gaming headsets, keyboard at E3
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PlayStation Plus adds monthly subscription option for $10, discounts Music Unlimited to $42
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The PS4 won't be region-locked
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LG brings Ubitus' GameNow cloud gaming to Smart TVs in the US
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Sony's PlayStation 4 Eye is a $59 add-on, PS4 packs a 500GB HDD inside
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iTwin Connect 'Breaks' Apart to Protect Your Privacy
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Bungie gives us our first peek at Destiny gameplay (video)
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Sony E3 2013 PlayStation briefing roundup: PS4 takes E3 with $399 price tag
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Turtle Beach outs Xbox One headsets, Call of Duty: Ghosts- and Marvel-branded cans
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Dell unveils redesigned Alienware 14, 17 and 18 gaming notebooks, available now from $1,199 (hands-on)
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Sony PlayStation 4 eyes-on
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Engadget and Joystiq's Sony PlayStation event wrap-up broadcast: live from E3!
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Early Xbox One buyers to get Day One Edition consoles
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PS4 now available for pre-order on Amazon at $399
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Sony will launch cloud gaming service for PS3, PS4 and Vita in 2014
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Sony DualShock 4 hands-on
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PS4 to require PS Plus membership for multiplayer play
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Sony PlayStation 4 price: $399
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Sony announces PS Plus edition of Driveclub will be free for a year
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PlayStation Plus membership will carry over from PS3 to PS4
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Sony PS4 will support used games: no restrictions, online check-in or authentication required
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Elder Scrolls Online coming to the PS4 in the spring
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The State of Apple 2013: Quiet, Thoughtful And Serious
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Final Fantasy XV and Kingdom Hearts 3 coming to PS4
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Transistor coming to the PS4, Sony doubles down on indie games
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Quantic Dream's The Dark Sorcerer demo highlights PS4's graphics power
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Redbox Instant, Flixster to join Sony's own live event streaming service on PS3, PS4 and PlayStation Vita
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Sony to bring original programming to PS4 and PSN
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Sony Finally Reveals The PlayStation 4
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Sony announces GTA 5 exclusive bundle and headset, coming September 17th for $299
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PlayStation 4 console hardware finally revealed
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Everything You Need to Know From WWDC 2013
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Sony E3 2013 PlayStation liveblog!
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Engadget and Joystiq's Sony PlayStation pre-event broadcast: live from E3
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Watch Sony's E3 2013 press conference right here beginning at 9PM ET
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Music Monday: Apple WWDC 2013 Edition
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The Daily Roundup for 06.10.2013
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With $1.2M In Funding, TapCommerce Aims To Bring Ad Retargeting To Smartphones
Retargeting, everyone’s favorite web advertising technology, is coming to smartphones thanks to a startup called TapCommerce. The company isn’t exactly launching today, but it has been relatively quiet, and now it’s announcing some initial advertisers, as well as disclosing a $1.2 million round that it raised last year.
Retargeting allows businesses to target their ads based on a user’s past activity. At its best, that means the ads are smarter, with a better sense of what you’re looking for and where you are in the purchase process. (At its worst, it can be creepy and annoying.) It has become a staple of web advertising, particularly for e-commerce companies, but it doesn’t work on Apple’s mobile devices because they don’t support third-party cookies.
To solve that problem, CEO and co-founder Brian Long (previously vice president of mobile at ad company Pontiflex) told me via email that he recruited a smart team including a Ph.D. from Caltech and an algorithmic options trader.” He added, “There is a bit of secret sauce, but we use very large amounts of data coupled with sophisticated statistical analysis to produce extremely accurate results for retargeting.”
Long said there has been another big challenge to mobile retargeting — “mobile inventory was siloed into a few major mobile ad networks.” Now, however, TapCommerce can work through the real-time mobile exchanges “to reach a very large audience and retarget efficiently.”
In addition to its retargeting technology, the company says it has developed dynamic ad units and audience segmentation tools.
As with desktop retargeting, the obvious advertisers are e-commerce retailers, since they can use the technology to convince visitors to buy a product that they were already considering. The startup’s advertisers include JackThreads, BustedTees, and 1-800-FLOWERS.com.
As for the funding, it comes from RRE Ventures, ENIAC Ventures, NextView Ventures, and Metamorphic Ventures. Each of the firms invested a similar amount of money, but Long said he considers ENIAC to be the lead since it invested first.
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iOS 7: Closer to the Perfect Mobile OS
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Ubisoft announces Rabbids Invasion 'interactive TV show' coming to Xbox One
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