According to a new report, Apple is aiming to start production of its recently rumored Apple Car by 2020, a timeframe which could place it in direct competition with aggressive electric car offerings from industry leaders GM and Tesla.
The news comes from Bloomberg citing unnamed sources:
The timeframe -- automakers typically spend five to seven years developing a car -- underscores the project's aggressive goals and could set the stage for a battle for customers with Tesla Motors Inc. and General Motors Co., both of which are targeting a 2017 release of an electric vehicle that can go more than 200 miles on a single charge and cost less than $40,000.
If the report is true, it will definitely be interesting to see what Apple comes up with amidst intense competition from already-established car makers. However, with recent reports that Apple's car team includes former executives from Ford, Tesla, and Mercedes-Benz, the tech giant certainly seems prepared to enter the segment with a splash.
Source: Bloomberg
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